The Automotive Branding Guide

Proper branding equals better marketing! The power of branding is your best path forward to creating a marketing strategy that actually works. This book will give you all the tools you need to customize your automotive company into a brand that gets noticed by everyone!

Written for Automotive Business Owners who serve the Aftermarket Industry

You are a fearless automotive artist, inventor, engineer, or visionary. A relentless automotive business owner who wants to dominate your segment of the automotive aftermarket industry. You have never asked for permission on how to run your business. The burning desire to succeed is fuel for the passion you have for your company, your customers, and your employees.

But there are questions that fester in your mind:

  • How do I stand out from everyone else?
  • How do I attract the right people to buy from me and work for me?
  • How do I create loyalty in my customers and employees?
  • How do I market my automotive company and not be ripped off?

Whether you are starting a new automotive business or own an automotive company that has been operating for years, this guide will help you create the automotive brand you desire.

Holeshot Brandworks has compiled its owner’s vast branding experience into this book. Helping you look at your automotive company from another perspective. Showing you the wide-open track of opportunity there is to stand out and be noticed.

The power of branding is your best path forward to creating a marketing strategy that actually works. This concept is not been talked about in the automotive industry. Let’s change that.

Get ready to giv’er some juice. Let’s add some horsepower to your automotive company.

Whether you are starting a new automotive business or have an automotive company that has been operating for years, this guide will help you create the automotive brand you desire.

Chapter One

Are you fearless?
Read Chapter 1

Chapter Two

Why brand?
Read Chapter 2

Chapter Three

What do you stand for?
Read Chapter 3

Chapter Four

What's your intent?
Read Chapter 4

Chapter Five

Positioning your brand
Read chapter Five

Chapter Six

Who do you want to attract?
Read Chapter Six

Chapter Seven

What is your brand persona?
Read Chapter Seven

Chapter Eight

Branding with the senses
Coming soon

Chapter Nine

Your automotive brand touch points
Coming soon

Chapter Ten

What makes a great automotive business name
Coming soon

Chapter Eleven

What makes a great automotive business slogan
Coming soon

Chapter Twelve

Creating the look and feel of your automotive brand
Coming soon

Chapter Thirteen

Your automotive brand's website
Coming soon

Chapter Fourteen

Your automotive brand's brick and mortar
Coming soon

Chapter Fifteen

Automotive brand marketing basics
Coming soon

Chapter Sixteen

Defining your culture through your brand
Coming soon

Chapter Seventeen

Do you need a brand right now?
Coming soon

Chapter Eighteen

When is a good time to rebrand your business?
Coming soon

Chapter Nineteen

Who to hire when you need to brand or rebrand
Coming soon

Chapter Twenty

The checkered flag
Coming soon

About our author

Dennis Michael is an automotive branding expert and the owner of Holeshot Brandworks. This book is a culmination of his knowledge and experience building brands since he began his career as a graphic designer back in 2002.

Working exclusively in the automotive industry is a lifelong desire of Dennis. Initially, he dreamed of a career as a transportation designer. That changed into a career in graphic design that quickly became specializing in automotive branding for the aftermarket industry.

Other resources

Me, Inc by Gene Simmons

Numb? by David Sinclair

Outwitting The Devil by Napoleon Hill

Power vs Force by David R. Hawkins

Start With Why by Simon Sinek

Surrounded By Idiots by Thomas Erikson

Build Your Own Sandbox Manifesto

5Qs To Ask Before you Get a Logo Design

Automotive Branding & Marketing Ideas

Marketing Truths for Automotive Business Owners