It’s time to fix the mistakes you are making with your automotive brand.

Whether you are a seasoned automotive business owner or are starting a new company, this guide will help you create the best automotive brand you can imagine. A brand that connects with consumers in deep, meaningful ways that will fuel sales, attention and retention.

Everywhere you look, the same classic attention-grabbing techniques of the 60s are still lurking around in automotive businesses today.

  • Your one-stop-shop
  • Family owned and operated
  • Honest, friendly service
  • Affordable pricing
  • Number one source
  • 100% yadda yadda yadda…yawn.

These tactics are old, tired and boring.

Automotive businesses using these worn-out marketing ploys are insulting their consumers. These statements are archaic marketing tactics better suited as vintage wall posters. You can do much better and I will show you how.

This book will help you break your old habits, develop a new way of thinking about your automotive brand, and show you how to properly market it to your intended audience.

Chapter One

Are you fearless?
Read Chapter 1

Chapter Two

Why brand?
Read Chapter 2

Chapter Three

What do you stand for?
Read Chapter 3

Chapter Four

What's your intent?
Read Chapter 4

Chapter Five

Positioning your brand
Read chapter Five

Chapter Six

Who do you want to attract?
Read Chapter Six

Chapter Seven

What is your brand persona?
Read Chapter Seven

Chapter Eight

Branding with the senses
Read chapter eight

Chapter Nine

Your automotive brand touchpoints
Read Chapter Nine

Chapter Ten

What makes a great automotive business name?

Chapter Eleven

What makes a great automotive business slogan?
Read Chapter Eleven

Chapter Twelve

Creating the look and feel of your automotive brand
Coming soon

Chapter Thirteen

Your automotive brand's website
Coming soon

Chapter Fourteen

Your automotive brand's brick and mortar
Coming soon

Chapter Fifteen

Automotive brand marketing basics
Coming soon

Chapter Sixteen

Defining your culture through your brand
Coming soon

Chapter Seventeen

Do you need a brand right now?
Coming soon

Chapter Eighteen

When is a good time to rebrand your business?
Coming soon

Chapter Nineteen

Who to hire when you need to brand or rebrand
Coming soon

Chapter Twenty

The checkered flag
Coming soon

The Automotive Branding Guide

Proper branding equals better marketing! The power of branding is your best path forward to creating a marketing strategy that actually works. This book will give you all the tools you need to customize your automotive company into a brand that gets noticed by everyone!

About our author

Dennis Michael is an automotive branding expert and the owner of Holeshot Brandworks. This book is a culmination of his knowledge and experience building brands since he began his career as a graphic designer back in 2002.

Working exclusively in the automotive industry is a lifelong desire of Dennis. Initially, he dreamed of a career as a transportation designer. That changed into a career in graphic design that quickly became specializing in automotive branding for the aftermarket industry.