It’s time to fix the mistakes you are making with your automotive brand.
Everywhere you look, the same classic attention-grabbing techniques of the 60s are still lurking around in automotive businesses today.
- Your one-stop-shop
- Family owned and operated
- Honest, friendly service
- Affordable pricing
- Number one source
- 100% yadda yadda yadda…yawn.
These tactics are old, tired and boring.
Automotive businesses using these worn-out marketing ploys are insulting their consumers. These statements are archaic marketing tactics better suited as vintage wall posters. You can do much better and I will show you how.
This book will help you break your old habits, develop a new way of thinking about your automotive brand, and show you how to properly market it to your intended audience.
The Automotive Branding Guide
Proper branding equals better marketing! The power of branding is your best path forward to creating a marketing strategy that actually works. This book will give you all the tools you need to customize your automotive company into a brand that gets noticed by everyone!
About our author
Dennis Michael is an automotive branding expert and the owner of Holeshot Brandworks. This book is a culmination of his knowledge and experience building brands since he began his career as a graphic designer back in 2002.
Working exclusively in the automotive industry is a lifelong desire of Dennis. Initially, he dreamed of a career as a transportation designer. That changed into a career in graphic design that quickly became specializing in automotive branding for the aftermarket industry.