Chapter One

Are you fearless?
Read Chapter 1

Chapter Two

Why Brand?
Read Chapter 2

Chapter Three

What do you stand for?
Read Chapter 3

Chapter Four

What's your intent?
Read Chapter 4

About our author

Dennis Michael is the owner of Holeshot Brandworks. This book is a culmination of his knowledge and experience building brands since he began his career as a graphic designer back in 2002.

Working exclusively in the automotive industry is a lifelong desire of Dennis. Initially, he dreamed of a career as a transportation designer. That changed into a career in graphic design specializing in logo design and brand strategy.