More Resources

Below you will find a list of Video Interviews, FREE eBooks, and books you can purchase through Amazon. This is my gift to you for being a kick-ass automotive business owner who wants to add some horsepower to your automotive brand.


Videos are a great way to consume content. In this section, you will find interviews with professionals and other videos where I teach you some finer details of marketing and branding. Closed captions and audio formats are available.

Coming soon!


I love to write and share my insights, experience and knowledge. I dig deep into stats and other materials to give you stuff worth reading. I keep it straight to the point and ignore the fluff. So if you want to learn more click on the images to download the PDFs.


These are the web applications I personally use for my business. I am very fussy when it comes to applications. So I often try a bunch for awhile and find out they are complete garbage. I will only show you the applications I trust or have been vetted by people I trust. Some of them are affiliate links so yes, I do get a commission (thank you for using it) if you sign up.

All of my video and audio content are hosted through Embedding Youtube videos on a website can be a PITA. Sometimes they work and sometimes they don’t. Also, you have to contend with ads and other BS when all you want is YOUR content to be front and center. Thsi application is the best and comes with a tone of features, like automatic transcripts and closed captions.

Social media management can be a challenge. In the past I had to come up with original content weekly so that what I posted didn’t sound repetitive. When I got, I found a solution that allowed me to create multiple variations of one post. I can queue them up in rotation with a lot more posts. It gives me the variety I need for longterm posting schedules. I love this app a lot. It has saved me time.


I always come across other content that needs to be shared. Below you will find links to outside sources that I personally believe to be the best available content on specific subject matters. 

The Best Guide to Email Marketing

This email marketing guide outlines everything you need to know to create a really good email newsletter.

Brian Dean is a master at his craft. I have been following him for years and every time he releases a new guide, it’s always the best on the internet. I recommend you sign up for his email newsletter.

SEMA Virtual Education

Holeshot Brandworks is a member of SEMA. We attend as many seminars and shows as possible because they are the best resource for the automotive aftermarket.

This is a link to their complete library of videos that will educate you on the trends, research and data of the aftermarket industry.

Books Worth Buying

Continual learning is important to growth. I have read these books and they are worth sharing.  These books have inspired me, taught me and helped me grow as a person. I hope they serve you well.

Brand Sense by Martin Lindstrom

Can't Hurt Me by David Goggins

Deliver the Unexpected by Richard Robbins

Drive by Daniel Pink

Fix The Next by Mike Michalowicz

High Performance Habits by Brendon Burchard

Me, Inc by Gene Simmons

Numb? by David Sinclair

Outwitting The Devil by Napoleon Hill

Power vs Force by David R. Hawkins

Start With Why by Simon Sinek

Surrounded By Idiots by Thomas Erikson

The 1-Page Marketing Plan by Allan Dib

Numb? by David Sinclair

The 10X Rule by Grant Cardone

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

The 22 Immutable Laws of Branding by Al Ries and Jack Trout

The Coaching Habit by Michael Bungay Stanier

The E-Myth Revisited by Michael E. Gerber

The Go Giver by Bob Berg & John David Mann

The Four Agreements by Don Miguel Ruiz

The little Red Book of Selling by Jeffrey Gitomer

The Magic of Thinking Big by David J Schwartz

Think and Grow Rich by Napoleon Hill

The Slight Edge by Jeff Olson

Tools of the Titans by Tim Ferriss

The Four Agreements by Don Miguel Ruiz

Tribes by Seth Godin

Unlabel by Marc Ecko

Zero to One by Peter Thiel